Who We Are

Advizr was created as a result of the collaboration of 3 passionate entrepreneurs and a small team of very smart and hardworking people. As a client-facing advisor for 12 years, Hussain Zaidi, Advizr’s CEO, came up with the idea of a disruptive financial planning application to assist tens of thousands of financial advisors in providing financial plans to all of their clients. He shared that idea with his co-founders whom he had met at business school and Advizr was born.

Advizr is a multicultural and multidisciplinary team that strives to create innovative and disruptive fintech products. Beyond pure innovation and continual disruption, the company’s goal is to add value to the industry and, most critically, to the consumer. Our commitment to the industry and consumer drives us to create products of value for everyone, every day.

Advizr Team

Hussain Zaidi, CFP®

Hussain Zaidi, CFP®

CO-FOUNDER & CEO

Hussain Zaidi, CFP®

CO-FOUNDER & CEO

Hussain Zaidi is a financial planning veteran with over 12 years of experience working with high net worth clients. He was recently a VP at Citigroup and part of a small team that focused on a high net worth, executive clientele. In 2008, he completed his Certified Financial Planning (CFP®) certification and in 2011 he earned his Master of Business Administration from Columbia Business School. Believe it or not, Hussain is obsessed with the practice of financial planning (at an unhealthy level). Other than work, Hussain loves to play tennis and spend all of his free time with his wife and daughter.

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Mustapha Baassiri

Mustapha Baassiri

CO-FOUNDER & COO

Mustapha Baassiri

CO-FOUNDER & COO

Mustapha spent his career building and delivering financial software to top banks and hedge funds. Prior to launching Advizr, he worked at Misys Sophis. As a professional services manager there, he oversaw the deployment and integration of risk management software at several global financial institutions. Starting as an engineer in 2005, he worked at various financial institutions in Paris, London and New York, building what his clients had thought could only be an oxymoron: user-friendly enterprise software. Mustapha has a graduate degree in engineering and an MBA from Columbia Business School.

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Jorge Álvarez

Jorge Álvarez

CO-FOUNDER & CMO

Jorge Álvarez

CO-FOUNDER & CMO

Jorge spent most of his career working for American Express where he held roles of increasing responsibility. As a Director of Investment Management and Customer Marketing, Jorge led a team that provided strategic guidance to several internal groups including client acquisition, client management and social media. In addition, he managed the Advertising and Promotion budget for American Express OPEN. He holds a BA from Tec de Monterrey and an MBA from Columbia University. Although he tries to stay healthy, he cannot resist his wife’s baking, motivating him to engage in excruciating boxing training sessions!

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Jeff Monson

Jeff Monson

HEAD OF DEVOPS

Jeff Monson

HEAD OF DEVOPS

Jeff leads IT operations with a focus on automation, scalability and innovation. His career began at GE where he completed the Information Management Leadership Program and led IT ERP projects in the healthcare business. Jeff came to financial services in 2011 and managed a global team of IT consultants for Misys Sophis. He holds a Computer Engineering degree from the University of Florida.

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Noah Herman

Noah Herman, CRPC®

SENIOR VP, ENTERPRISE SALES

Noah Herman, CRPC®

SENIOR VP, ENTERPRISE SALES

Noah Herman spent a decade as a client-facing financial advisor with Merrill Lynch in its 200 Park Avenue Private Wealth Group and American Express in Northampton, Massachusetts. Prior to this he spent several years in his capacity as Co-Founder of British American Boatbuilding, as project manager for its custom wooden yachts team, and subsequent to this, several years as an AVP and Team Leader for Sumitomo Mitsui’s LatAm Project Finance renewables group, focused on solar and wind generation deals. Noah took his B.S. in Wildlife & Forest Biology with a minor in 19th Century Russian literature at the University of Vermont and his MBA from Columbia University in New York.

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Justin Wood

Justin Wood

DIGITAL MARKETING

Justin Wood

DIGITAL MARKETING

Justin is a marketing and strategy professional with a decade of experience working on customer experience in finance, product, and customer-driven industries, notably at American Express and Rodale Inc. Justin holds a BS from the Wharton School at the University of Pennsylvania and completed a part-time MBA at the Stern School at New York University. He is also an avid runner and has completed 16 marathons with a personal best of 2:43.

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Yacine Ouarad

Yacine Ouarad

SENIOR ENGINEER

Yacine Ouarad

SENIOR ENGINEER

Yacine is a software expert with 12 years experience in the FinTech industry. Prior to joining Advizr, he worked at Misys Sophis. As a regional head of technical services there, he led his team to design and deliver innovative software solutions customized for the American markets. He is a strong believer in highly sophisticated techniques combining mathematical models and artificial intelligence. Yacine holds an MS in Numerical Analysis from University Paris VI and another MS in Applied Statistics and Finance from University Paris I.

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Josh Burgess

Josh Burgess

SENIOR ENGINEER

Josh Burgess

SENIOR ENGINEER

Josh Burgess is a JavaScript and User Experience professional with a decade of experience in the field of software. Coming from a fintech background, he is well versed in the needs and expectations of those in the financial industry. Josh has developed several applications with a primary focus ensuring they are crisp, clean and usable.

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Kevin Tsai

Kevin Tsai

PRODUCT MANAGER

Kevin Tsai

PRODUCT MANAGER

Kevin is a software professional with 6 years of experience in the FinTech industry. Prior to joining Advizr, he worked at Misys Sophis with dual roles as a senior business consultant and Toolkit API developer. His extensive experience working directly with end users and product owners along with his passion for smart technology and design has molded the way he views how products should be made — intuitive and effective. Kevin holds a graduate degree in engineering from Columbia University.

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Rachel Sanborn, CFP®

Rachel Sanborn, CFP®

DIRECTOR OF FINANCIAL PLANNING

Rachel Sanborn, CFP®

DIRECTOR OF FINANCIAL PLANNING

Rachel Sanborn has spent the past 15 years doing comprehensive financial planning or investment management/research at a variety of firms for all types of clients: ultra high net worth individuals, endowments, retirees, small business owners, pre-retirees, young professionals, and everything in between. She most recently spent four years at the intersection of financial planning and technology with LearnVest, another successful fintech startup acquired in 2015 by Northwestern Mutual. Rachel holds the Certified Financial Planning (CFP®) designation, the Accredited Investment Fiduciary (AIF®) certification, and a Master’s degree in Financial Planning (MSFP) from Bentley University. She holds a Bachelor’s degree in Finance (summa cum laude) from Bentley as well. Outside of the office you can find Rachel surfing the Atlantic waves or serving on the board of a local non-profit focused on efforts to end human trafficking. She lives with her two young sons just north of Portsmouth, New Hampshire.

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Samer Barada

Samer Barada

HEAD OF ENGINEERING

Samer Barada

HEAD OF ENGINEERING

Samer has more than 10 years experience in software development. Prior to joining Advizr, he worked in the domain of ad tech as a web architect where he played a main role in designing and developing a real-time bidding supply-side platform. Before that, he worked as a software developer consultant for major banks in Paris. Samer is a technology enthusiast, he holds a master in Computer Science and Business Administration.

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Cindy Torres

Cindy Torres

BUSINESS MANAGER

Cindy Torres

BUSINESS MANAGER

Cindy has been an Administrative Professional for over 15 years. Prior to joining Advizr, Cindy spent 13 years in the security industry, 10 years as an Operations Manager and 3 years as an Account Executive. When she's not spending (and enjoying) her days at Advizr, she enjoys taking long bike rides with her husband and son.

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Adrian Soucup

Adrian Soucup

ENGINEER

Adrian Soucup

ENGINEER

Adrian has several years of experience in software development. Before joining Advizr, he worked as an Artificial Vision researcher at Robert Bosch and completed a summer internship at Facebook Seattle. He has broad experience in computer science, building things like the software component of a ground monitoring system for satellites and asteroids and a HTML game with thousands of players each week.

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Brian Morgan

Brian Morgan, CFP®

FINANCIAL PLANNING SPECIALIST

Brian Morgan, CFP®

FINANCIAL PLANNING SPECIALIST

Brian Morgan is a CERTIFIED FINANCIAL PLANNER™ who spent the last seven years with Morgan Stanley as a Planning Solutions Specialist where he was responsible for Financial Planning Training and Support for the New England, Midwest and Northwest Regions. Brian's focus is to make sure Financial Advisors are confident with the Financial Plans they are delivering while also helping the Financial Advisors streamline the process so they can continue to focus on their clients and use technology to their advantage. Outside of the office Brian spends his Saturday mornings playing softball but more importantly spends the rest of his time enjoying life with his high school sweetheart, now wife, and their young son.

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Jacqueline Farmer

Jacqueline Farmer

CLIENT SERVICES ASSOCIATE

Jacqueline Farmer

CLIENT SERVICES ASSOCIATE

Jacqueline joined the Advizr team in dogged pursuit of both her CFP and a team and company deserving of her relentless ambition, searing wit, and keen drive. She joins the customer support team after having spent a half-decade in a NY-based HNW RIA, securing a BS in Finance from Michigan State, and mastering the fine and myriad arts of water polo, collegiate basketball, eating, and traveling- often together, but never all at once.

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Abraham Sun

Abraham Sun

MARKETING ANALYTICS MANAGER

Abraham Sun

MARKETING ANALYTICS MANAGER

Abraham brings over 10 years of experience in business intelligence, data visualization, reporting, and analytics from a diverse list of companies covering a range of industries, including Air France, Travelocity, Interpublic Group, and most recently, Pitney Bowes. Abraham’s specialization in customer and marketing insights helps ensure that companies and their products are targeted and optimized for the best audience. Abraham studied at Bentley University in Massachusetts and Vesalius College in Brussels. More often than not, you’ll find him with his best friend, a rescue dog named Rico.

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Randon Lester, CFP®

Randon Lester, CFP®

CLIENT SERVICES ASSOCIATE

Randon Lester, CFP®

CLIENT SERVICES ASSOCIATE

Randon started his career at Bank of America Merrill Lynch after graduating from the Zicklin School of Business at Baruch College with a degree in Finance. After several years at BAML he went on to a wealth management and personal financial planning firm in New York City with over $3.2 billion AUM. After obtaining his Master's Degree in Accounting, also from the Zicklin School of Business, he worked at BDO USA LLP in their Hedge Fund tax practice and at RSM US LLP in their High Net Worth tax practice. Randon is a CFP®, a licensed life, health and accident insurance agent in New York and is completing his CPA license.

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Alexandr Ceprasov

Alexandr Ceprasov

Engineer

Alexandr Ceprasov

Engineer

Alexandr is a motivated and enthusiastic QA Specialist with BS in Computer Science (he has a degree in Cybernetics. Statistics and Economic Informatics). He has hands on Mobile and Web applications testing experience. Alexandr cannot sleep well until all bugs are fixed and squashed. He has a passion for Java/Python coding. Outside of work, Alexandr plays volleyball and snowboards in the winter. His primary role is serving as a barber for his 5 year old shih-tzu.

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Tiago Sa

Tiago Sa

ENGINEER

Tiago Sa

ENGINEER

Tiago Sa is a software engineer with a masters in artificial intelligence. Currently focusing on what he likes most, front end and user experience. He has worked in different environments from international, to national, from big corporations to small independent business. In his spare time Tiago can be spotted out surfing.

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Romaric Fabre

Romaric Fabre

ENGINEER

Romaric Fabre

ENGINEER

Romaric is a software expert with 10 years experience in the financial industry. Prior to joining Advizr, he worked for a FinTech startup as well as several financial institutions, from the smallest hedge-fund to major banks. Romaric is a technology enthusiast, with a taste for simple and pragmatic solutions. He holds a master in Computer Science and Mathematics and has been studying AI techniques in the past years.

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Josh Gold

Josh Gold

UI/UX DESIGNER

Josh Gold

UI/UX DESIGNER

Josh is a UI/UX designer, with 3 years of design experience. Prior to working at Advizr, he worked at various software and design agencies. Most recently Forward Thinking Systems. His goal is to employ creative and technical skills to communicate ideas, and experiences clearly. He believes Good design is good communication. Josh holds a BA in Fine Arts from Binghamton University, and dreams of getting a masters from Columbia so he can fit in with his fellow co-workers.

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Maria Behrens

Maria Behrens, MPH

PROGRAM DIRECTOR, FINANCIAL WELLNESS

Maria Behrens, MPH

PROGRAM DIRECTOR, FINANCIAL WELLNESS

Maria has over 6 years of experience in the corporate wellness industry focusing on program development, management, marketing and communications. Prior to joining Advizr, she worked for four years as a Wellness Director for Optum at Goldman Sachs in downtown Manhattan where she developed and implemented various health, wellbeing and personal finance initiatives. Maria’s passion is to provide employees with the education, tools and resources needed to make better informed decisions that enhance overall financial health and wellbeing. Maria holds a Bachelor of Science in Health Sciences from Ithaca College and a Masters in Public Health from Boston University

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Sneha Marri

Sneha Marri

DEVOPS ENGINEER

Sneha Marri

DEVOPS ENGINEER

Sneha Marri is a DevOps Engineer. She worked for two years as a Build/Release Engineer at a large commercial bank. She loves to script, automate, build and deploy scalable solutions. Always trying to get better at networking, she believes that there is a lot to learn and experience. Sneha graduated with honors from Bradley University with a Master’s degree in Computer Science. Her two passions in her free time include thinking about spending time with her overseas parents and eating yummy foods.

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Board of Advisors

Steve Lockshin

Steve Lockshin

Steve Lockshin

Steve is an entrepreneur within the wealth advisory industry. Steve founded Convergent Wealth Advisors, which became one of the largest wealth advisory firms. He served as CEO for 18 years and subsequently, chairman. Also an influencer on the technology side, Steve founded CMS Reporting (now Fortigent, LLC), a leading provider of outsourced wealth management and reporting solutions. Steve still serves many clients through his newest venture, AdvicePeriod, while maintaining an active role at Betterment Institutional.

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Aron Miodownik

Aron Miodownik

Aron Miodownik

Aron has 20+ years of FinTech experience as an operator, investor and advisor. As co-founder of Cambrian Consulting, he specializes in market analysis, strategy and due diligence for Wall Street banks, Asset managers and VC funds. Aron held Research COO, CIO and Technology Strategy roles at Merrill Lynch and UBS. Prior to that, Aron was a senior manager in Accenture’s Strategy Division. His board experience include roles with: Folio Dynamics, CorrectNet, SciVantage, Vestorly and Untapt.

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Andrew Putterman

Andrew Putterman

Andrew Putterman

Andrew’s new venture, 1812 Park LLC, leverages his 25 years of skills and experience as an executive, CEO and entrepreneur in wealth management. He helped build two high-value, high-profile companies – Fortigent, LLC and Lydian Wealth Management (now Convergent Wealth Advisors). He is an investor/advisor to a portfolio of technology companies impacting how wealth management firms engage clients and run their back offices. Andrew is also an independent board member for ten SEC registered ETF’s.

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Ann Kaplan

Ann Kaplan

Ann Kaplan

Ann Kaplan is a partner of Circle Wealth Management, an investment advisory firm. She is also the chair of Circle Financial Group, a wealth management membership organization. Ms. Kaplan was previously a general partner of Goldman, Sachs & Co. where she served as the head of the municipal bond department and serves as a board member of Goldman Sachs Bank USA. She also served as the Chair of the Board of LearnVest, an online financial planning platform, recently sold to Northwestern Mutual. She is an investor in early stage fintech companies focusing on delivery of personal financial services. Ms. Kaplan holds a B.A. in government from Smith College and an M.S.W. and M.B.A. from Columbia University.

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John Chrin

John Chrin

John Chrin

John Chrin spent 21 years advising Wall Street and Main Street banks on mergers and acquisitions. Most recently, he was co-head of J.P. Morgan’s financial-institutions group. He advised Wells Fargo on its acquisition of Wachovia and was instrumental in PNC Financial acquiring National City. Chrin left the industry and returned to Lehigh University in 2009 serving as the Global Financial Executive-in-Residence. He graduated with honors from Columbia University with an MBA in Finance and Marketing.

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